The Objective
Develop a distinct and versatile brand identity for the Academy’s annual conference—formerly known as Audiology Now!—that could be applied across both print and digital platforms. The new identity needed to support the transition to the updated “AAA” naming convention while still clearly representing the field of audiology without causing brand confusion.
The Solution
Working under a tight deadline, I presented three unique logo concepts. The Academy selected the featured direction, which was then refined into the final brand identity. Below are samples showcasing the logo’s development and application.
In addition to the logo design, I provided art direction and design for a series of key marketing materials for the conference as well as a custom lanyard design to show the brand in a real-world context.
In order to navigate the annual conference, this brochure/booklet
was distributed onsite to attendees.
The registration mailer carried a die-cut page in the shape of
state of Ohio. This was used in social media posts that further
promoted the annual conference in Columbus.
