The Objective
To develop a distinctive brand identity for Foundation Insurance Group, a startup aiming to differentiate itself in a competitive market and appeal to individuals seeking an alternative to traditional insurance providers. The branding needed to reflect the company’s full range of insurance services while visually reinforcing the strength and stability conveyed by its name.
The Solution
I provided creative direction and designed three initial brand concepts. The selected identity uniquely integrated the company’s name with the visual mark, establishing a professional and trustworthy presence that resonated with clients and clearly communicated the company’s core values.
