The Objective
At the time of the company’s launch, many web hosting providers were viewed as impersonal and overly technical. Hedgehog set out to differentiate itself as a friendly, approachable startup that prioritized customer service and aimed to create a warm, personable experience for clients.
The Solution
I art directed, illustrated, and designed a corporate identity that reflected Hedgehog’s friendly and approachable philosophy. The branding emphasized warmth and personality, setting the company apart in a competitive, often impersonal industry. Below are a selection of print materials created over the years to reinforce and promote this message.
The evolution of the Hedgehog brand.
