
The Objective
A technology company that is ergonomically and economically tailored to meet the client's needs. They leverage Ignition software to become the “Swiss Army knife of automation.” To assist small and mid-sized businesses to become more efficient, they want tailor software that will be within their smaller budgets.
Client Inspiration

Hedgehog, a technology company, I previously art-directed, illustrated and designed the brand identity for.
Mood Board


Initial sketches to define the company's mission.
The Solution
Creative directed, art directed, illustrated, and designed a logo that defines the company, evokes a sense of community and teamwork, conveys dynamism, and targets small- to mid-sized companies.

The initial concepts presented to the client.


