Otteraft Logo Design Process
The Objective
To creative direct and design the corporate identity for a start-up technology firm that connects big data, industrial equipment, KPI metrics, work order management, artificial intelligence, and people—while prioritizing privacy, security, and safety.
Otteraft bridges the gap between operators and executives, connecting companies to the bleeding edge of their infrastructure. They not only aggregate data, but tell a story with it.
Client Inspiration
Hedgehog, a technology company, I previously art-directed, illustrated and designed the brand identity for.
Mood Board
Initial sketches to define the company's mission.
The Solution
Creative directed, illustrated, and designed a logo that defines the company, evokes a sense of community and teamwork, as well as conveys dynamism that targets small- to mid-sized companies.
The initial concepts presented to the client.
The Chosen Identity
The logo mark (isolated) and favicon
The logo in horizontal and stacked formats.