The Objective
A financial analytics start-up company in Texas needed a corporate identity that would set them apart from their competitors.
The Solution
I researched financial leaders in the area and kept the name of the company in mind when concepting the brand. The logo needed to be clean, professional, and represent their core mission.
[ON THE RIGHT] The original concept for the brand reflected someone looking through a microscope lenses (which is a reference to analytics while suggesting the tagline around the mark). The image within reflected the distortion of looking through a lenses and representing the "V" within as a check-mark. [ON THE LEFT] The current brand today.
The Objective
To complement the brand, the identity needed to be designed with a modern, clean aesthetic that visually conveyed the company’s mission.
The Solutions
To maintain a modern and clean design, I incorporated a jagged, chart-inspired element to reference data analytics, along with screened-back lines to symbolize data flow and visually connect to the company’s contact information. To stay within the client’s print budget, the design was executed using a limited color palette without compromising visual impact.
Envelope, Letterhead, business cards, and mailing label.
Folder with die-cut business card holder on left-side pocket.
