The Objective
As a newly launched startup, the company needed a corporate identity for its parent brand, ScienceLogic, along with a complementary logo for its flagship product, EM7. The ScienceLogic brand was designed to reflect the product’s seven layers of monitoring, while the EM7 logo required a format and size suitable for placement on the front of physical server hardware.
The Final Solution
Using the server faceplate as inspiration, I developed three distinct logo concepts for the parent company, ScienceLogic. Once a direction was selected, I designed the EM7 logo to visually complement the ScienceLogic brand. Beyond the core identity, I also provided creative direction and design for supporting print collateral, along with technical drawings that illustrated product performance during the initial launch.
