8.5" x 11" Marketing Flyer
CHALLENGE: The non-profit organization needed to create a flyer to promote membership that contained information for prospective members as well as for members.
SOLUTION: Based on the target audience, the content changed on each side of the single page flyer.
On the front of the flyer, the content explained why you should become a member and the top image was displayed from a vantage point of a person looking in from the outside.
On the backside of the flyer, the content was explained from the vantage point of a member belonging to the organization and what the non-profit makerspace offered. The same image from the front of the flyer was displayed in reverse in order to conceptualize the organization from the vantage point of being a member of this organization.
Bookmark Marketing Advertisement